Resource Hub

Tools, diagnostics & frameworks

Client deliverables, internal tools, brand references, and live diagnostics — all in one place.

Start here
→ Toolkit The 10-Tool Diagnostic Suite Ten practitioner tools for content strategists, editors, and the people who manage them. Open suite → → Reference The Clifton Creative Standard The editorial quality benchmark at the heart of every Clifton Creative engagement. Read → → Diagnostic Content Authority Check Find the right framework for your operation — in-house team, solo operator, or creator. Start here →
Brand Guide Machine
Brand voices, guides & Standards

Deliverables produced by the Brand Guide Machine methodology. Each brand includes a system prompt, a formatted brand guide, and an interactive writer onboarding experience.

→ Product The Brand Guide Machine — $195.95 Run the three-session interview yourself. Three deliverables generated from your actual answers. 30-day guarantee. See the product →
Clifton Creative & Undertow Creative
→ Reference CCA — The Standard The Clifton Creative writer onboarding experience. Live interactive version. Open → → AI Toolkit System Prompts Library Production-ready Claude system prompts for CCA and Undertow content workflows. Open → → Guide Undertow Writer Guide The writer's guide to the Undertow Creative hospitality brand voice. Read →
The Full-Service Shop
↓ Download · DOCX Brand Guide Voice, tone, and content standards for The Full-Service Shop. Download → ↓ Download · TXT System Prompt Production-ready Claude system prompt for FSS content workflows. Download → → Reference The Standard Interactive writer onboarding for The Full-Service Shop. Open →
The Search Agency
↓ Download · DOCX Brand Guide Voice, tone, and content standards for The Search Agency. Download → ↓ Download · TXT System Prompt Production-ready Claude system prompt for TSA content workflows. Download → → Reference The Standard Interactive writer onboarding for The Search Agency. Open →
The Health Club Chain
↓ Download · DOCX Brand Guide Voice and the clean/friendly/accepting standard for health club content. Download → ↓ Download · TXT System Prompt Production-ready Claude system prompt for HCC content workflows. Download → → Reference The Standard Interactive writer onboarding for The Health Club Chain. Open →
The Friendly Game Shop
↓ Download · DOCX Brand Guide Voice and the "embrace the guano" standard for FLGS content. Download → ↓ Download · TXT System Prompt Production-ready Claude system prompt for FGS content workflows. Download → → Reference The Standard Interactive writer onboarding for The Friendly Game Shop. Open →
Authority Checks
Practitioner resources

Frameworks, checklists, and playbooks calibrated for how your operation actually works.

→ Start Here Find Your Toolkit Answer one question and get routed to the right resources for your situation. Take the diagnostic → → In-House Teams In-House Editorial Toolkit For editorial teams building content operations without outside support. Open → → Checklist In-House Content Checklist Pre-publish quality check for in-house editorial teams. Open → → Small Business DIY Content Strategy For small business owners building a content strategy without an agency. Open → → Checklist Small Business Content Checklist Pre-publish quality check for solo operators and small business owners. Open → → Creators Audience to Revenue Framework For creators turning audience trust into sustainable income. Open → → Checklist Creator Content Checklist Pre-publish quality check for independent creators and newsletter writers. Open →
Product
→ Sales Page Editorial Toolkit The Clifton Creative Editorial Toolkit — a practitioner resource for content teams. View sales page →