Ten tools for content strategists, editors, and the people who manage them. Each one is built around a question most content operations skip — and shouldn't. The diagnostic reads your answers and tells you specifically what they mean.
Before you draft, answer these five questions. They tell you who you're writing for, what's actually in their way, what format serves the goal, and what success looks like when it's specific enough to mean something.
Completed → Tool 02 The Editorial Brief ScorecardA bad brief is more expensive than bad writing. Answer eight questions about your current brief and find out whether it will produce good work — or produce the wrong thing well.
Completed → Tool 03 The 10 Content Authority ChecksBefore you publish, run this. Ten questions that tell you whether a piece of content can earn trust, attention, and search visibility — or whether it's going to disappear the moment it goes live.
Evaluate what exists Completed → Tool 04 The Content Audit DiagnosticMost content libraries aren't broken — they're just unmanaged. This diagnostic tells you what you actually have: what's worth keeping, what needs refreshing, and what's costing you authority by staying live.
Completed → Tool 05 The Search Visibility DiagnosticRanking is not the same as being found. Being found is not the same as building authority. This diagnostic tells you whether your content is earning search visibility or just occupying search results.
Evaluate your operation Completed → Tool 06 The AI Content Operations DiagnosticMost teams using AI for content have the workflow backwards — deploying AI where humans are irreplaceable and keeping humans where AI is genuinely useful. This diagnostic identifies where your workflow is and what it's costing you.
Completed → Tool 07 The Brand Voice Readiness AssessmentA brand voice guide is not a brand voice. A voice is a repeatable performance — executed under deadline pressure by people who didn't invent it, in ways that are recognizably the same brand every time.
Make a decision Completed → Tool 08 The Newsletter Viability DiagnosticMost newsletters fail not because the content is bad but because the conditions weren't right before the first issue went out. Before you launch — or before you give up on one that isn't working — find out whether the fundamentals are in place.
Completed → Tool 09 The Fractional Editor Fit ToolA fractional editor is not the right solution for every content problem. Some operations need strategy first. Some need an owner, not a vendor. This tool is honest about the difference — and about what your operation actually needs right now.
Completed → Tool 10 The Content Team Structure AssessmentHiring editorial leadership into a broken operation produces a well-led broken operation. This assessment tells you what your content operation actually needs before you commit to a structure — and whether the right answer is a hire at all.
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