Hiring editorial leadership into a broken operation produces a well-led broken operation. The wrong structure at the wrong stage makes everything harder — not because the people are wrong, but because the role can't succeed in the conditions it's walking into. This assessment tells you what your operation actually needs before you commit to a structure.
01Our current publishing volume is —
02Where content most consistently breaks down —
03Editorial standards — what good looks like — are currently owned by —
04When work is handed to a writer, they receive —
05The people currently producing content are —
06Previous attempts to solve the content leadership problem have included —
07The connection between content output and business goals is —
08If nothing changes in the next twelve months, the content operation will —