Clifton Creative — Practitioner Tool
The Fractional
A fractional editor is not the right solution for every content problem. Some operations need strategy first. Some need an owner, not a vendor. Some need a brief system before they need anything else. This tool is honest about the difference — and about what your operation actually needs right now.
01
Our current publishing volume is —
We publish when we have time — no real schedule
1–2 pieces a month
3–4 pieces a month
Weekly or more
02
Where our content operation most often breaks down —
We don't know what to make or why
We start strong and fall off
We publish but it's not good enough
We make it but nobody sees it
People read it but don't do anything
Honestly — all of the above
03
Content is currently owned by —
Me, and only me
A dedicated content person or small team
Marketing generalists who also do content
Freelancers hired per project
Nobody — it falls through the cracks
04
Our editorial feedback process looks like —
Content goes straight from writer to published
One person reviews everything — and it's a bottleneck
We have a process but it doesn't consistently improve the work
Strong feedback culture — editing genuinely makes the work better
05
Our brief situation is —
We don't use briefs
We use briefs but writers frequently deviate from them
Briefs exist but vary wildly in quality
Solid briefs that produce predictable, on-brand work
06
Our monthly budget for content support is —
Under $500/month
$500–$1,500/month
$1,500–$3,000/month
$3,000+/month
07
The primary outcome we need content to drive —
Build an audience from scratch
Convert existing audience into customers
Establish authority and thought leadership
Support the sales team with content that closes deals
Fix a broken content operation
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