Most content libraries aren't broken — they're just unmanaged. The pieces that should be working aren't. The ones that shouldn't exist keep getting traffic. Nobody's made a decision about any of it in years. This diagnostic tells you what you actually have and what to do with it.
01We know which pieces are driving traffic because —
02When it comes to content that converts, we —
03Our oldest content —
04Duplicate or near-duplicate coverage of the same topic —
05If asked to name the ten most important pieces on our site, we —
06Content that gets traffic but drives no business outcome —
07Our content library's relationship to our current business strategy is —
08The last time someone made a deliberate keep/cut/fix decision about existing content was —